Video series: Manager Mailbag
Launched a video series called Manager Mailbag, that answered real, anonymous questions about how to be a better manager. I was responsible for gathering anonymous questions, developing a key messaging script, managing the editing process, and cutting clips from full-length episodes for sharing. You can watch the videos here.
Year
2022
Company
Hypercontext
About the project
The videos were published on YouTube and distributed on our blog and via an email newsletter.
Results:
31% increase in YouTube subscribers
Over 2,300 views
128% improvement in viewer retention over the course of 3 episodes.