Video series: Manager Mailbag

Launched a video series called Manager Mailbag, that answered real, anonymous questions about how to be a better manager. I was responsible for gathering anonymous questions, developing a key messaging script, managing the editing process, and cutting clips from full-length episodes for sharing. You can watch the videos here.

Year
2022

Company
Hypercontext

About the project

The videos were published on YouTube and distributed on our blog and via an email newsletter.

Results:

  • 31% increase in YouTube subscribers

  • Over 2,300 views

  • 128% improvement in viewer retention over the course of 3 episodes.