Print Magazine: Navigating Commerce
Managed the launch of a print magazine — Navigating Commerce— including the strategy, execution, distribution, and repurposing.
Year
2023
Client
Nautical Commerce
About the project
For the company’s first-ever direct-mail campaign, we sent a print magazine to over 100 target accounts. We launched two editions of the magazine, three months apart. The first magazine was put together in six weeks.
The details
In addition to sending a hard copy of the magazine to key accounts, we:
Launched a “Navigating Commerce” website that housed the magazine, and associated content (eg, video interviews)
Shared the magazines at conferences
Secured collaboration opportunities with five different partners
Sent bi-weekly emails to subscribers highlighting one article from the magazine each week
