Operation Marketplace Podcast

Developed and launched a video podcast, focused on telling the stories of marketplace operators. You can check out the podcast here.

Year
2024

Client
Nautical Commerce

About the project

The objectives of Operation Marketplace were build brand awareness, be a helpful resource for prospects and customers, and add a human element to the Nautical Commerce brand.

Results:

  • Nearly 100 followers on Spotify

  • 1,000+ streams across platforms

  • Anecdotally, many inbound leads mention listening to the podcast in their conversations with the sales team

The details

In addition to publishing the podcast on Spotify and Apple Podcasts, we:

  • Shared each episode, an article summary, and the transcript on the Nautical website

  • Shared the videos on YouTube (*Unfortunately, the company’s YouTube page has been taken down as they’re no longer in business.)

  • Shared podcast clips on LinkedIn, X, and YouTube shorts

  • Shared the podcast via email newsletter every other week